Wild Earth 360 Degree Campaign

Wild Earth needed to grow, and that growth needed to come from better brand recognition.

Based on data collected, there was signal for a potential audience in the RDU region of North Carolina. Working with a designer and an external video production team, I decided the visual direction of all of our deliverables for the campaign concept, "Plant-Based Dog Food: It's Not That Weird." Media Buys included two OOH Boards, Google display ads, Facebook and Instagram ads (performance marketing), Connected TV, and radio ads (NPR, iHeart Radio, and Sirius XM).