Wild Earth Photoshoot Art Direction

Wild Earth needed photo assets that reflected their brand.

Working with an external photo production company, I art directed all of Wild Earth's lifestyle photoshoots. From building a shot list to buying props to selecting talent (human and animal) to giving feedback live during the shoots in order to optimize shots to post-production photo editing, I saw the photoshoot process from beginning to end at Wild Earth. Assets were used across platforms, from social (organic and paid) to email to web.